You just received an invitation from your software company to attend the annual software user conference for clients. Which of the following would you do?
> Very pleased, start making arrangements to participate immediately! You’ve been waiting for this great opportunity all year long and the excitement is hard to suppress!
> Put the invitation aside. If you have nothing to do, you can leave or send someone else who could benefit from your business.
> Drop it into the circular file without opening it. Those things are a waste of time. What can you win by participating? He throws it away every year.
The client software user conference has many different points of view. Some opinions are based on the favorable or unfavorable experience of past meetings. Others are based on personal opinions about the
meeting. Finally, you have a group that thinks that there is no value in participating in software conferences because they are not technical.
Why should people attend these meetings? What is the profile of these user conference participants? Are you a technical team who likes to talk about software? Who can really benefit from software customer user meetings?
To find the answers to all the above questions, it is best to attend the next software client user meeting that you are invited to. Each software company holds its own conference, and has its own user conference style and method. The common denominator is that all software companies organize these conferences to educate users of their software. The difference is the style of educational development.
The meeting agenda should let you know exactly what will happen. Usually, software companies target these meetings to the owner/manager of the client company. The goal is to educate the top so that they can make the right decisions related to the software used. This also means that the meeting will not be as technical as you might expect.
The goal of any software company is to develop software that allows users to benefit from long-term use. Software solutions purchased today will soon be irrelevant tomorrow. The world is changing and software must change too. To meet customer needs, it is important for software companies to have some dialogues with their customers. This is important throughout the year, but it is especially significant in user meetings with clients. Customer user meetings remove people from busy daily activities and allow people with common goals to think and discuss.
Although no one really has the time to attend these meetings, this is an investment that both customers and software companies will make. It turns out that customers who take advantage of this opportunity can always make better use of the software.
Your typical customer and user conference will provide a combination of the following parts:
> New product introduction
> Existing product enhancements
> Education on how to use the current product
> Speakers on general business issues (such as marketing, marketing topics, the industry of interest and administration / finance
> Round table among users
> Food and good company
Playing with other people who use the same software is very valuable Sharing information and building with other users Networking and Building relationships can provide insight and improve the way you use the software. The
Software User Conference enables you to cooperate with software companies at different levels. You are providing advice and, in a sense, you are becoming part of the development team. This allows you to protect your investment by getting more of what you need and want. Your industry has changed and you must explain to the software company what you want so that they can offer you new products and enhancements.
Most conferences offer training courses to improve the use of existing functions. When users leave the meeting, they hardly think they have some wonderful features that they didn’t realize. You’ve probably been covered in the training, but there is so much to absorb, who can remember all the tools and whistles built into one comprehensive and comprehensive software package.
This is a great opportunity to meet with the voice at your service over the phone. It’s also exciting to be the first to see the new enhancements that are about to be released. You may already be aware of some dynamic new methods your company can use to increase sales and marketing, better serve customers and employees, or expand your business. When people leave, they will always meet customers who are wealthier than when they arrive.
So, next time you receive an invitation to participate in a client software user conference, what do you plan to use it for?