SEO – What is it?
SEO, or ‘search engine optimization’, is not as complex a term as it sounds. All SEO really means is the process of optimizing a website for search engines to find it. Consider what happens when you search the internet for information. You usually start with a keyword or keyphrase.
SEO is the process of getting a web page to the top of the list that appears in a web browser after a keyword search. To conduct effective SEO campaigns, most businesses will use the services of SEO campaign managers. SEO campaign management is one of the different jobs related to internet marketing.
Why is SEO important?
SEO and other internet marketing related jobs are important for a variety of reasons. First, more and more businesses are on the Internet. In order to maximize profit potential, companies are increasingly working online to tap a part of the ever-growing internet market.
Second, targeted traffic is important. Businesses don’t want just any traffic to find their site – they want interested visitors who will purchase the businesses’ products or services, or click on ad and affiliate links.
Third, since the internet is home to billions of web pages, creating high quality, targeted content is essential to attracting the right kind of traffic. The website will not automatically generate traffic, and it takes effort to generate the right kind of traffic. This is where the help of an SEO manager comes in.
What does an SEO manager do?
If you’ve read a Marketing Manager job description, you might have an idea of the type of tasks an SEO manager performs. An SEO manager is simply a specialized type of marketing manager. An SEO Marketing Manager job description includes technical optimization of the website, coordinating the creation and submission of website content, and building an online community and backlinks.
SEO marketing jobs often require strategic planning and campaign organization, along with other project management tasks. An SEO manager often oversees a project from start to finish and must work cooperatively with team members to achieve SEO goals.
Some specific skills required for SEO managers include keyword research, market analysis, and content optimization. SEO managers also use analytics to determine the effectiveness of internet marketing campaigns and maintain ongoing contact with clients on the progress of projects.
What kind of training does an SEO manager need?
SEO management combines two distinct skill sets: internet marketing knowledge and search engine optimization knowledge. For SEO management and other marketing related jobs, training is required in fields such as marketing, business and IT or related fields of study.
Few, if any, degree programs specifically offer SEO programs. SEO is a subset of marketing related jobs that involves specialized knowledge in search engine techniques, consumer marketing, keyword research, and other facets of web marketing.
Where can I find marketing jobs?
A good place to look for SEO campaign management and other types of marketing jobs is a college or university job posting board that may be available in the university’s business, finance, IT or marketing departments.
In many cases, you do not have to be a student at school to use these resources. There are many top online resources for finding marketing jobs – a simple Google search can provide a wealth of information. Online web portals can also provide you with great information by providing you with the best compilation of marketing job postings available in one place.
What do employers look for in an SEO campaign manager?
Build customer search engine rankings at the top of the major search engines by planning wise content creation using the right analytics tools.
Companies are looking for experience and skills in project management. You need to have the ability to keep lots of bullets in the air while going through the logistical steps necessary for an SEO campaign to be successful.
How do I know if an SEO campaign manager job is right for me?
Take the time to review an SEO Marketing Manager job description, as well as posts for other types of marketing job postings. Compare your interests and abilities with the job descriptions and requirements of various employers.
If you find that your interests and skills are a good match, consider taking marketing training, or if you already have marketing training, add additional IT and Internet Marketing courses.
If you are computer literate, know general marketing, communicate well in writing, and enjoy working in a creative team, you should consider exploring a career as an SEO campaign manager.