Steph Curry’s Unanimous Media inks deal with Comcast, NBCUniversal

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NBA star Stephen Curry and his Unanimous Media production company have inked a sweeping talent deal with Comcast and NBCUniversal, the companies said Tuesday.

The multi-year deal is being billed by Comcast-owned NBCUniversal as its first-ever “global talent partnership.” The deal includes a host of first-look development opportunities across Comcast’s portfolio, including Universal Studios Group for scripted and unscripted TV projects, DreamWorks Animation for kids and family content and creative and on-camera contributions at NBC Sports.

It also encompasses opportunities at NBC News Studios, MSNBC and CNBC, Universal Parks and Resorts and Comcast’s Xfinity brand.

Financial terms of the deal were not given, but according to Variety, it is valued “in the high eight-figure range with a potential upside from producing fees on green-lit content.”

NBCU declined to comment on the deal size.

As part of the deal, Curry will also partner with the network for on-camera opportunities, such as joining NBC Sports’ GOLF Channel for coverage of the Ryder Cup, and appearing with musician John Legend to discuss topics related to diversity, equity and inclusion that will appear across many NBCU platforms, including streaming service Peacock. The Golden State Warriors guard will also help relaunch a reimagined well-known NBCU “The More You Know” campaign.

“While Stephen is a world class athlete, his brand and mission transcends the
basketball court. The reach of Comcast NBCUniversal’s diverse portfolio will allow us to
collaborate and support Stephen and Unanimous’ goals and ambitions while making
compelling and impactful content for a global audience,” said Jimmy Horowitz, vice
chairman of NBCUniversal Business Affairs and Operations.

 The Comcast/NBC Universal building
Comcast said its deal with Unanimous will include a host of talent partnerships and first-look deals across its portfolio, including NBC News, Universal Studio Group and Dreamworks Animation.
Los Angeles Times via Getty Imag

Curry co-founded Unanimous with producer and director Erick Peyton, with the goal of making TV, film and digital series that highlights diverse voices and focuses on family,
sports and faith-based content.

Some of the company’s work includes ABC’s “Holey Moley,” a mini-golf show that the NBA star appears in, as well as an upcoming animated revival of Norman Lear’s “Good Times” for Netflix and a 10-part series for Audible called “The Greatest Sports Story Never Told.”

“Our goal at Unanimous has always been to create content that is not only entertaining, but also uplifting and inspirational,” said Curry. “It’s incredible to imagine all the different ways we can make this vision come to life by incorporating all the amazing assets across Comcast NBCUniversal’s portfolio that has a footprint in all areas of media and entertainment.”

Aside from the Unanimous deal, Comcast NBCUniversal said its been developing a “symphonic cross-portfolio approach” of entertainment content deals with talent like Meghan Trainor and Miley Cyrus, Seth MacFarlane and Justin Lin.

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