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Apple will take the stage Tuesday for its much-anticipated annual September product launch event, where it’s expected to unveil a new line of iPhones with better battery life and camera capabilities.
The event is slated to begin at 1 p.m. ET and will be streamed on Apple’s website, like last year’s, due to the COVID-19 pandemic.
Since 2013, Apple has rolled out a new iPhone model every September, though last year’s iPhone launch event was delayed until October due to production setbacks caused by the pandemic.
This year, the Cupertino, California-based tech giant is likely to unveil four new iPhones: the iPhone 13 mini, the iPhone 13, the iPhone 13 Pro and iPhone 13 Pro Max, according to CNN.
The latest smartphones are not expected to see any radical changes after last year’s relatively significant upgrade — when the company rolled out the redesigned iPhone 12 Pro and Pro Max, as well as 5G connectivity for the first time — but they are anticipated to include a handful of technical upgrades.
Among the upgrades, customers are likely to see an improved camera, with an expanded Portrait mode feature that enables it on video, Bloomberg previously reported.
The Portrait mode focuses on faces while blurring the background to mimic professional-quality DSLR photographs.
The enhanced camera is is also rumored to include astrophotography support to take pictures of the night sky, CNN reported.
In addition, the iPhone 13 is expected to have a bigger battery which boasts a longer life between charges, the outlet said.
On top of the latest line of new iPhones, Apple could announce new Apple Watch and AirPods models. The company releases Apple Watch upgrades every year, and the last update to AirPods was released in 2019.
Meanwhile, Bloomberg reported over the weekend that Apple is expected to hold a second event in “several weeks” at which new models of the Mac computer and iPad will be unveiled.
The event also comes just days after a California judge ruled that Apple must stop restricting developers from directing users away from in-app purchasing, a move that could let developers avoid the company’s 30 percent cut it takes on some sales.
The ruling, which Epic Games has appealed because it also ordered the company to pay millions of dollars in damages to Apple for violating the App Store payment rules, could put billions of dollars worth of commissions-linked revenue for Apple in jeopardy.
In her decision on the matter, US District Judge Yvonne Gonzalez Rogers stopped short of calling Apple a monopoly, noting that “success is not illegal.”
But, she added, the company “is engaging in anti-competitive conduct under California’s competition laws.”
“The Court concludes that Apple’s anti-steering provisions hide critical information from consumers and illegally stifle consumer choice,” Rogers wrote. “When coupled with Apple’s incipient antitrust violations, these anti-steering provisions are anticompetitive and a nationwide remedy to eliminate those provisions is warranted.”
Tuesday’s launch event will be Apple CEO Tim Cook’s first public appearance since the ruling.
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