The increased popularity of the use of the term “Latinx” by Democrats may actually hinder the party’s efforts to win over voters of Latin American origin, a new poll finds.
Just two percent of registered voters of Hispanic, Latina, or Latino origin who were questioned in the nationwide poll identified as “Latinx” — while 40 percent of the same interviewees said they were offended in some way by the gender-neutral word.
“The numbers suggest that using Latinx is a violation of the political Hippocratic Oath, which is to first do no electoral harm,” Fernand Amandi, principal with the Democratic firm Bendixen & Amandi International that conducted the poll, told Politico.
“Why are we using a word that is preferred by only 2 percent, but offends as many as 40 percent of those voters we want to win?” Amandi added.
The poll, which was obtained by the outlet, also found that 30 percent of voters were “less likely to support” a politician or political organization that used “Latinx” when talking about the Latin American community.
Proponents of the term argue, in part, that Spanish words shouldn’t end with “O” — the vowel typically used with masculine nouns — when describing a mixed-gender group.
But critics counter that “Latinx” is confusing to the Latin American community because Spanish words don’t end in the letter X.