40 percent of Hispanic voters are offended by ‘Latinx,’ poll finds

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The increased popularity of the use of the term “Latinx” by Democrats may actually hinder the party’s efforts to win over voters of Latin American origin, a new poll finds.

Just two percent of registered voters of Hispanic, Latina, or Latino origin who were questioned in the nationwide poll identified as “Latinx” — while 40 percent of the same interviewees said they were offended in some way by the gender-neutral word.

The poll also found that only two percent of participants identified as "Latinx."
The poll also found that only two percent of participants identified as “Latinx.”
AP Photo/Matt Rourke, File

“The numbers suggest that using Latinx is a violation of the political Hippocratic Oath, which is to first do no electoral harm,” Fernand Amandi, principal with the Democratic firm Bendixen & Amandi International that conducted the poll, told Politico.

“Why are we using a word that is preferred by only 2 percent, but offends as many as 40 percent of those voters we want to win?” Amandi added.

Survey participants mostly preferred the term "Hispanic" over "Latino/Latina" or "Latinx."
Survey participants mostly preferred the term “Hispanic” over “Latino/Latina” or “Latinx.”
Bendixen & Amandi International
The poll found that "Latinx" bothers 20 percent of participants "a lot."
The poll found that “Latinx” bothers 20 percent of participants “a lot.”
Bendixen & Amandi International

The poll, which was obtained by the outlet, also found that 30 percent of voters were “less likely to support” a politician or political organization that used “Latinx” when talking about the Latin American community.

Proponents of the term argue, in part, that Spanish words shouldn’t end with “O” — the vowel typically used with masculine nouns — when describing a mixed-gender group.

The term would cause 30 percent to support a politician or political group less.
The term would cause 30 percent to support a politician or political group less.
Bendixen & Amandi International

But critics counter that “Latinx” is confusing to the Latin American community because Spanish words don’t end in the letter X.

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